Connecting with Customers Through Facebook and Instagram
Over 82% of people in North America are on social media platforms like Facebook and Instagram. Globally, 4.48 billion people have social media accounts—that’s over half of the world’s population—and that number is constantly rising.
For your business, these statistics mean one thing: Your customers are on social media, so you need to be there too. In addition to standard social media content, social media ads are a powerful way to promote your products and services and keep your name in front of customers.
Salem Surround has the tools to help you leverage social media ads to grow your brand, all within a few clicks.
Awareness
Spread the Word with Social Media Marketing
Social media ads are different from the posts you may make on your profiles to engage with your customers. Instead, social media ads are paid advertisements that appear in people’s social feeds that are designed to increase awareness about your brand and convince customers to make a purchase. They’re much more affordable—and more impactful—than traditional print advertising.
Social media ads can be designed in a variety of formats, to best suit the goals of your advertising campaign. Virtually every social media platform, small or large, has its own advertising interface, giving your business lots of options.
Some popular social media ad formats include:
- Video
- Photos/Graphics
- Slideshows
- Carousel ads
- Collection ads with pricing information
No matter which format you choose, you can be certain that your business will enjoy a higher level of brand awareness online.
Consideration
Target Your Preferred Demographics
The first step in a successful social media ad campaign is to know which platforms your customers use. If you’re not sure, Salem Surround can help you develop profiles of your target market, which will help you understand if your customers are Facebook loyalists, Instagrammers, or TikTok devotees.
When you know which media platform is a fit for your customer base, then you can use that platform’s ad targeting tools to make sure the right customers see your promotions. That’s right—users don’t have to follow your business to see your advertising. Based on your targeting information, potential customers who fit the demographic information you’ve selected will see your ads in their feeds. Customers that are already interested in your industry or area of expertise are far more likely to consider your brand when they are looking for a solution to their problem.
Action
A Direct Path to Revenue Growth
Social media ads are the perfect way to facilitate purchases from prospective customers. Your marketing can show off your products or services in a display or carousel style post and include a direct link to your online store or contact information. A customer can spot a new product, add it to their cart, and purchase it in the blink of an eye.
Use to Power of Social Media Advertising with Salem Surround
At Salem Surround, we believe that digital marketing comes down to surrounding your customers virtually so that everywhere they go online, they see your brand there. Whether you want to be discovered, drive engagement, or generate leads, we have the skills to help you make it happen.
Contact Salem Surround today for a Digital Presence Evaluation and find out more about how we can help.