Connect With Your Audience through Over-the-Top or Connected TV
Connect With Your Audience Via Video
Video advertising has been used to connect with customers and generate revenue since the introduction of film and television. With the growing popularity of streaming services, businesses can reach more potential and existing customers than ever before. 82% of internet traffic will be video-based in 2022, and 85% of businesses used a video in their marketing strategy in 2020. When it comes to generating leads and driving revenue, those odds are unbeatable. Make your business stand out from the crowd with Salem Surround CTV and OTT advertising.
Awareness
Generate New Leads through Video Advertising
Video marketing has been proven to result in impressive revenue boosts: Research shows that eighty percent of internet users can remember a video advertisement they viewed in the last 30 days. With so many prospects using streaming services, CTV (connected TV) and OTT (over the top) advertising can be a crucial element of driving brand awareness.
OTT: OTT, or “over-the-top”, refers to video content that can be accessed without the use of a television. Clients use the internet to view this content, rather than a cable connection. Providers of OTT content include Netflix, Hulu, and Amazon Prime Video.
CTV: CTV, or “connected TV,” is defined as television that can connect to Wi-Fi. Most users will add a device like a Firestick or Apple TV to watch their favorite shows and movies on their CTV. It’s estimated that over eighty percent of American homes contain a CTV with OTT streaming capabilities, making this segment of marketing essential for businesses attempting to spread awareness.
Consideration
Expand Customer Horizons and Boost Your Reputation
Over sixty percent of users consider themselves more likely to purchase a product or service after watching a video. This stage of the decision-making process is a critical touchpoint for businesses to seal the deal with their CTV and OTT advertising.
When customers are already familiar with your brand, a compelling video demonstration or ad can convince them to act and make a purchase, even if they are in the middle of watching a program. A video ad can also take more time to demonstrate the value of your products or services to the viewer and prove why your business is the answer to their problem.
Action
Drive Revenue with Targeted Messages
If your audience is viewing their OTT content on a laptop, tablet, or smartphone, driving revenue can be as easy as including a direct link to your website or online store. With the tap of a screen or the click of a button, viewers can pause their program and make a purchase on your site in a matter of minutes or even seconds.
Alternatively, video marketing that is being viewed on a CTV should clearly mention your website or contact information to convince clients to make a purchase right away. Our team at Salem Surround can easily create engaging CTV content that simplifies the purchasing process for your customers.
Elevate your business’s marketing strategy and captivate your customers with professional OTT and CTV video content from Salem Surround. We can provide polished video content for your company in as little as 5 business days. For more information on our digital marketing services, please feel free to contact our team.
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